Privacy Policy

1. Information We Collect

We collect information you provide directly to us when you:

• Fill out forms on our website (name, email, phone, company name, number of franchise locations)
• Book a strategy call or request a Google Maps scan
• Subscribe to our newsletter or download resources
• Communicate with us via email, Slack, or other channels
• Apply to be a guest on our podcast

2. Automatically Collected Information

When you visit our website, we automatically collect certain information, including:

• IP address and approximate geographic location
• Browser type, device type, and operating system
• Pages visited, time spent, and referral sources
• Cookies and similar tracking technologies

3. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our marketing services
• Respond to your inquiries and schedule strategy calls
• Send you marketing communications (with your consent)
• Analyze website usage to improve user experience
• Comply with legal obligations

4. Information Sharing

We do not sell, rent, or trade your personal information. We may share information with:

• Service providers — trusted third parties who assist in operating our website and services (e.g., HubSpot for CRM, Google for analytics, Vercel for hosting)
• Legal requirements — when required by law, court order, or governmental authority
• Business transfers — in connection with a merger, acquisition, or sale of assets

5. Cookies & Tracking

We use cookies and similar technologies to enhance your browsing experience, analyze traffic, and personalize content. You can control cookie preferences through your browser settings. Disabling cookies may limit some website functionality.

We use the following types of cookies:

• Essential cookies — required for website functionality
• Analytics cookies — help us understand how visitors interact with our site
• Marketing cookies — used to deliver relevant advertisements

6. Data Security

We implement reasonable technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. When information is no longer needed, we securely delete or anonymize it.

8. Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information
• Opt out of marketing communications
• Object to processing of your information

To exercise any of these rights, please contact us.

9. California Privacy Rights (CCPA)

If you are a California resident, you have the right to request disclosure of the categories and specific pieces of personal information we have collected, request deletion of your information, and opt out of the sale of your personal information. We do not sell personal information.

10. Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will take steps to delete it promptly.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

13. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us.

Franchise Marketing • 110 North Wacker Drive, Suite 2500, Chicago, IL 60606